The trends of Depop 2024

 

Throughout the years we have all witnessed countless trends coming and going. Hundreds, or even thousands of people engaging with one trend or another, not mentioning all of us being guilty of following one, or even a few ourselves. 

Depop is a popular platform which has multiple trends constantly growing and fading. This much loved online marketplace is a great hunting ground for vintage and secondhand fashion, and it's also a well known breeding ground for new rising trends. 

Earlier this year Depop released their Depop Trend Report of 2024 which also shed some light on previous trends from 2023. Data showed that last year the most popular era listed on the platform was Y2K clothing with having over 8 million items listed, this was closely followed up by the Sportsmania style trend which had gathered a total of 6 million listings. During the start of 2023 Barbiecore has also seen an increase in rise of 135% in terms of searches following the release of the new Barbie movie. 

2023 was the "year of extremes", according to Depop. In contrast, 2024 is shaping up to be the year of "dual reality". 2024 is a year of contrasts. People are mixing comfort with individuality, formality with nonchalance, and romance is sobering up. This duality has been seen to be reflected in fashion, where we're able to see a mix of classic and edgy styles.

Depop had identified 4 different trending styles we have and will continue to see until the end of 2024 - 

Sleaze academia 

An incorporation of minimalism pieces, awkward layering, with the addition of being skewed together by pins. The trending style captures a British/Americana 20th century prep aesthetic, which is intertwined with a modern casual aspect. 

Top searches for this trending style include - 

1. Wednesday (+150)
2. Margiela Tabis (+150)
3. Button up shirts (+112%)
4. Mini skirts (+98%)
5. Americana (+77%)

Top brands - 

1. Coach (+85)
2. Polo Ralph Lauren (+49)
3. Gap (+34)
4. Tommy Hilfiger (+12)

Lazy Luxe

This trending style is all about less being more and laziness being redefined. From classic formulas to muted colour schemes, its all about turning canvas workwear into reinvented playful classics. Lazy is Luxury. 

Top searches for this trending style - 

1. Tailored (+97%)
2. Leather (+88%)
3. Trench coat (+62%)
4. Office/work (+56%)
5. Minimal (+52)

Top Brands - 

1. COS (+245%)
2. SKIMS (+121%)
3. The Row (+38%)
4. UGG (+15%)

Post romance

With a large focus on romanticising fashion, this trending style is all about romanticising your outfits and daily life. A girly fashion take incorporating florals and ribbons while transforming red into the new pink. 

Top Searches - 

1. Ballet flats (+428%)
2. Ballet core (+119)
3. Mary Janes (+115%)
4. Ruffles (+105%)
5. Mini skirt (+98%)

Top Brands - 

1. Sandy Laing (+169%)
2. Doc Martens (+61%)
3. Vegabond (+59%)
4. Simone Rocha (+42%)

Sports Quest 

The influence of sport has always remained a strong force within the fashion community. The style infuses together stylistic fashion elements with the practicality of sport clothing, incorporating glimpses of cyber Y2K elements. This style is a mix of the perfect amount of vintage individuality and the sporty core. 

Top searches - 

1. Bloke core (+393%)
2. Jersey (+134%)
3. Sambas (+96%)
4. Baseball hat (+79%)
5. Puffercoat (+41%)

Top brands - 

1. Adidas (+67%)
2. Cortiez (+43%)
3. Salomon (+31%)
4. Arcteryx (+20%)