Pinterest's influence on Depop and Vinted

When looking for inspiration for a next buy, outfit or accessory, Pinterest can be a popular place many find themselves on. Wether you're a regular user, or haven't had much interest in the app before, Pinterest is the perfect platform for discovering new styles, pieces, and trends. 

The influence Pinterest has on vintage selling platforms like Depop and Vinted is undeniable. The platform is filled with inspiration for all kinds of styles and aesthetics, where users can curate personalised boards filled with their most loved looks, styles, and brands. 

This visual platform allows users to discover and save the pins they love easily, making it a powerful tool for finding unique and vintage pieces, and transferring the inspiration when searching for specific items and styles on Depop and Vinted.

But how has Pinterest been seen to impact the two popular selling platforms...

...Trend spotting, Pinterest has been often seen to be ahead of many emerging trends. Pinterest allows users the opportunity to follow fashion conscious accounts and hashtags, meaning that users have the opportunity to stay up to date with new trends and styles.

Product and brand discovery through the Pinterest platform has seen to be increasing in popularity throughout the years. Many brands such as Evisu and Manolo Blahnik have grew in popularity by being discovered through Pinterest. 

By exploring your related pins or searching for specific words, users are able to discover an never ending range of brands or new ideas for upcoming purchases. 

Inspiration through community building has further seen to influence both platforms as Pinterest has always promoted a strong community for vintage fashion enthusiasts. Pinterest users are able to connect with other fashion conscious users, share pins with each other and get inspiration from their created and discovered pins. 

By simply searching the phrase "Pinterest" into Depop and Vinted, thousands of items flood in, all fitting in someway with a certain aesthetic which can be found on the platform itself. 

A report published last year in 2023 about Pinterests insights stated that 83% of weekly Pinterest users have reportedly made a purchase before based on content they had seen on the platform. With many popular influencers using the platform, 78% of users stated that the content they viewed from influencers is influential in their purchasing decisions when viewing their pins on the platform, showing the extent of influence Pinterest has on its users. 

Although its influential trait is not a recent discovery. In 2017, 70% of its female users claimed to save at least one style inspired pin to their account. 42% of women users claimed that Pinterest had helped them discover the largest number of styles and trends compared to any other social media platform. The data discovered within them years suggested that Pinterest takes the lead when the topic of driving the highest purchase intent in comparison to other platforms, with a high 93% of its active pinners using the platform for planned purchases. 

This not only supports the claim of Pinterest's scale of influence, but further shows the extent of user behaviour from interaction with the platform.